![]() The logo should also be layered rather than grouped into a single object. Make sure your logo is separated into layers using the Layers Panel This allows them to be altered without sacrificing image quality (for example, scaling up a raster logo results in pixelation), and this will be useful later on when working with shape layers. Though animation software itself is raster based, logo source files should be in vector format. This is to make sure that our logo file is set up for animation. We’ll actually begin our logo animation tutorial in Adobe Illustrator (or the equivalent logo design software that you own). How to animate a logo with After Effects in 7 steps While we’ll be using Adobe After Effects in this tutorial, most animation software contains similar functionality and the fundamentals of how the software works will apply to any program though the particular names and menu options may differ. As an example, I’ll be working with a logo I made for my personal blog: Story Mode. To this end, I am going to walk you through the basics of logo animation from start to finish. So regardless of how technical and daunting logo animation may sound, even beginners now have the power to create simple but effective animations. Design by OrangeCrushĪt the same time, animation software has also become more ubiquitous, streamlined and intuitive in order to support this growing user base. These days it is possible for even beginners to create logo animations, and we’re going to show you how. So learning how to animate a logo can be a valuable skill to take your logo to the next level. Of course, the increasing popularity of logo animation means that more and more brands will need it to stay competitive. Between smartphones and the general advancement of internet technology, logos are now encountered much more often in digital spaces, and this opens the door to visual effects such as animation that are not possible with physical products. Choose Retain Layer Sizes as your import options to see the layers individually in After Effects.Logo animations are increasingly common these days. This will enable us to see all of the logo layers separately inside of After Effects.įigure 3. Select the logo you just saved and make sure to change the Import As option from Footage to Composition - Retain Layer Sizes ( Figure 3, below). With After Effects open, we will import the logo by navigating to File > Import > File. Now the logo is ready to import into After Effects. AI file, while using a different name to prevent overwriting the original logo.įigure 2. ![]() Next, we will save out this version of the logo as an. ![]() by double-clicking on the name ( Figure 2, below). Now we can do some housekeeping and rename the layers to something more descriptive than Layer 1, Layer 2, etc. Select the released layers and drag them above layer 1. This gives us the ability to have each piece of the logo exist on separate layers. In order to break the logo up, we have to select the triangle drop-down in the upper right of the layer’s panel and choose Release to Layers (Sequence) ( Figure 1, below). We want each piece to exist separately, so that we can add effects and animate logo elements individually. Starting with the layer’s panel, you can see that all of the elements of this logo exist on one layer. Here, we'll make a few adjustments to prepare this logo for use in After Effects. We'll start this project in Adobe Illustrator. Illustrator is included as an application if you are an active Adobe Creative Cloud member. In a nutshell, this means that you can scale the logo in size without losing resolution. You want to use these file types because they are vector-based. The first thing you need to do to make this workflow work is to request the logo in an Adobe Illustrator format. Getting the Logo in a Vector-Based Format In thuis tutorial, we'll take a few minutes to demonstrate how to animate a static logo using After Effects CC 2014 and Adobe Illustrator. There is also a good chance that your client already has the logo created, so you are not exactly starting from scratch. It adds more production value and life to your video projects. While this can be a time-consuming process, it does have its rewards. Essentially, they are asking for their logo to stand out a little more than in the static version they normally use in their brochures, collateral, and other marketing material. As professional video editors, most of us have had clients ask us to animate their logo in the work we produce for them.
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